OMNICOM MEDIA GROUP
Powered by more than 70,000 of the industry’s most innovative, collaborative, and diverse talent, Omnicom is a global leader in marketing communications. Omnicom’s branded networks and numerous specialty firms offer services in advertising, strategic media planning and buying, precision marketing, commerce, brand consulting, experiential, customer relationship marketing (CRM), public relations, healthcare marketing, and other specialty communications services to more than 5,000 clients in more than 70 countries.
Created in the 1986 “big bang” merger of three of the largest advertising agencies in the U.S.: BBDO, Doyle Dane Bernbach, and Needham Harper Worldwide, Omnicom has consistently delivered the industry’s highest organic growth and return on capital for investors.
Year after year, Omnicom brands win the lion’s share of industry awards, a testament to an intensely creative, vibrantly entrepreneurial, and deeply collaborative corporate culture designed to ensure worldwide, world-class marketing and communications services – and profitability – for every client and investor.
Omnicom Media Group is the parent company of Omnicom’s media agencies OMD, PHD, Hearts and Science, as well as Annalect, the data and analytics division. As the engine for our global agency networks, we create, aggregate, and activate media-led, data-driven solutions.
OUR PRINCIPLES
CLIENT-FIRST
We create end-to-end solutions that transform the consumer experience to deliver better business outcomes for our clients.
DATA-FUELED
We seamlessly connect omnichannel strategy and activation across touchpoints by deploying our marketing orchestration system, Omni.
PEOPLE-POWERED
We purposefully craft a transformative talent experience focused on community, growth, and impact.
STRATEGIC BUSINESS UNITS
OMD is the world’s leading media agency and a trusted transformation partner to top brands.
Currently ranked number one across the board by industry-leading bodies, OMD delivers differentiated capabilities in digital, data, and technology, delivered by the world’s best talent – at scale.
PHD is a global growth focused media and marketing communications agency, driven by innovation and creativity.
PHD is one of the most globally awarded networks in the world, thriving on a culture of thought leadership, creativity, and innovation. PHD creates campaigns that drive brands beyond incremental improvements to make the leap ahead of their competitors.
Specializes in performance marketing across global markets. With a focus on maximizing Return on Ad Spend (ROAS), we deliver tailored solutions across paid search, social, display, and more.
Our expert team is dedicated to driving measurable growth, helping clients achieve superior results through strategic, data-driven campaigns.
Delivering strategic media releases, crisis management, and business profiling services to elevate brand presence. Leveraging data-driven digital PR, we achieve impactful, earned media value for clients worldwide.
Our approach combines in-depth insights with expert storytelling, ensuring clients effectively build and protect their reputations in a dynamic media landscape.
HOW WE CAN HELP YOU
Strategic Media Planning
Crafting tailored media strategies to meet client objectives. Through in-depth market analysis and audience insights, we develop data-driven plans that maximize impact across digital and traditional channels. Our approach ensures optimal resource allocation, delivering targeted exposure and measurable results that align with brand goals and drive business growth.
ATL Buying
Specialized in strategic, high-impact advertising across traditional channels like TV, radio, and print. Focused on maximizing brand reach and visibility, our data-driven approach ensures optimal placement and audience targeting, helping clients achieve broad engagement and measurable results through expertly crafted campaigns in high-reach media environments.
Performance Marketing
Dedicated to driving measurable results through precise, data-driven strategies. Specializing in paid search, social media, display, and programmatic advertising, we focus on maximizing Return on Ad Spend (ROAS) for clients. Our expert team ensures campaigns are optimized for growth, delivering high-impact, performance-focused outcomes across digital platforms.
Integrated Campaigns
Designing cohesive, cross-channel strategies that amplify brand messaging. Combining digital, ATL, PR, and performance marketing, we deliver seamless campaigns that reach audiences at every touchpoint. Our approach leverages data insights to ensure each component works in harmony, maximizing impact and driving unified results across multiple platforms and media channels.